Discovery's Kids & Youth offering
The Hub is Discovery's Kids & Youth offering, set up to engage with young people and get to the heart of our client's objectives.
At The Hub, we have extensive experience working with pre-schoolers, tweens, and students, as well as parents & teachers.
We are proud of our wide-ranging qualitative and quantitative work with this audience, which has included a variety of diverse tools and objectives.
SOME OF OUR RECENT WORK
Annually exploring trends in children’s media consumption.
Looking at how these trends are evolving over time - we have been running this qualitative tracker for six years.
Quantitatively evaluating the impact of the BBC micro:bit campaign.
Speaking directly to teachers, pupils, and parents, we tracked awareness and impact of the device and support.
Passive tracking to get under the skin of actual behaviour.
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We have used this approach in a number of projects to understand the difference between claimed and actual usage of apps / websites, and consequently written a paper about it.
Thought pieces with a youth focus, to inspire during isolation!
OUR TEAM
Our friendly team have extensive experience speaking with this audience, so you can be confident when working with us
